017 STBS: SEO Swindlers and Conflicts of Interest

In this episode, I go over some listener feedback regarding SEO and conflicts of interest.  If you have any questions, please feel free to send me an audio file or give me a call at 714-643-5301.  Don't forget to check out my series on how to leverage virtual assistants for business and profit!

Are you conflicting with someone's interests?

Angela asked about how to find a company's policy regarding competition.  That is, if she were to leave the company and move out on her own, how would she know that she were not doing something unethical.

This is a great question because most people who move out on their own don't worry about this at all, and it can come back to bite them.  This is especially true if you are dealing with the same customers and clients that you worked with while employed with the company that you left.

leveragerandom

Basically, with a large company it's easy to find out their policy since there is usually a department that handles those sorts of things (as in the case with my full-time employer).  Typically they'll have you sign a statement of no competition and you are on your way.

It's different with smaller companies.  The best way to find out what constitutes a conflict of interest and what doesn't is to just ask your supervisor. Of course, I'm not a lawyer, but that's what I'd do, ha!

How can you tell if an SEO consultant is for real?'

Abner from The Entrepreneurial Life asked about how to tell if an SEO consultant is real or fake.  This is a huge problem in today's business market.  Everywhere you look, there is an SEO expert telling you that they can get you to the front page of Google fast!  What a load of bull.  In the podcast I talk about t the following things to look for when approached by so-called SEO experts:

  • Do they ask about your business, market, audience?
  • Are they going to provide content for your website regularly?
  • Are they going to write articles, press releases, etc regularly?
  • If you have a large niche business, did they tell you that'll it'll be very difficult to rank high?

These are just some things to look out for, but if an SEO expert doesn't bring up these topics, they are probably just looking to grab you money.

Upcoming Virtual Assistants 101 webinar

I will be hosting an upcoming webinar on December 11th.  The time and cost are TBD, but it's looking like it's going to be around $39.  I am only going to open up 18 seats (3 of which are taken already by folks who sent me emails), so space is limited.  I will send my newsletter subscribers information and registration first, and then give everyone else a chance to register after that.

Stay tuned!

2 Comments

  • Abner Solano

    November 29, 2010

    Hey Dean! I did not see episode # 18 on here so I am leaving your a comment here. I think you should do a webinar on your work flow. I think it would be very useful to see how you set up things on manymoon. If it included the training that you have done it would be even better!

    • Dean Soto

      November 29, 2010

      Haha, yeah, I moved it to the featured posts.

      That's a really good idea and will probably do that in January. I'll probably keep it generic since not everyone has ManyMoon, but I can share my templates with those that do via Manymoon itself.

      Thanks, man! =)

      Dean