043 EIP: Forget Social Media, Forget Websites, Forget Hiding

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Have you always wondered how to use social media for your new business?  Well, in this episode we talk about why that should be the last of your worries.  Your #1 priority should be business marketing fundamentals.

What ARE the fundamentals?

If you want to know you'll have to listen to the podcast ;).  But I can tell you that it has nothing to do with building a website, a Facebook page, or other "if you build it they will come" techniques for getting new customers.

The fundamentals are simple but take work.  If you do them, you will be fine.

Lastly, we talk about pivoting and knowing when to throw in the towel or change your business.

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