If you are still lagging behind on your selling this holiday season don't panic! There is still time to make things happen!
When 4th Quarter comes around most sellers see increases of up to 20 times that of their normal sales, so it's super important that you take advantage of this season however you can. Sure, it's a bit late in the game, but even if you need to merchant fulfill some Amazon stuff it's still worth the incredible buying frenzy that occurs on Amazon during this incredible time.
I stumbled upon this great article below that lays out some great tips from Amazon experts talking about all of this. You ready to get on the ball?
Answers to Amazon marketplace sellers’ top 5 burning holiday season questions
Just recently, Feedvisor hosted the first in a series of Ask the Amazon Experts webinars with former Amazonians, Peter Kearns and Chris McCabe. Hundreds of sellers attended, and benefitted from inside Amazon expertise related to selling on Amazon for the holidays.
Here are the top 5 questions and answers:
Q1: How much of an increase in sales should we expect during the holiday season? How much extra stock should we carry? If you've been through the holiday sales season before then the best way to anticipate sales increase is to use historical data based on last year's sales as well as trends you've been seeing in the trailing 3, 6 and 9 months. If it's your first holiday season, then there is no way to anticipate sales increase.
Last year on Cyber Monday, there were more than 16 million units ordered worldwide from Amazon sellers, and units sold by Amazon sellers during holiday deals grew more than 400% year-over-year. I would anticipate similar growth this year, based on the ever increasing popularity of Amazon Prime, the success of Prime Day back in July, and the fact that Amazon has already launched Black Friday deals in its Countdown to Black Friday store.