Author Archives: Dean Soto

Joint Venture as a Business Growth Strategy

As online sellers we tend to have tunnel vision when it comes to our business. We are used to sourcing, packing, shipping, selling - and that's it. Anything else that comes our way is usually seen as an obstacle rather than an opportunity. Well, over the past few months I've made a concerted effort to…

What's Keeping You From a Diverse Product Portfolio?

I wanted to create this really quick and short blog post to ask one question, "What's keeping you from a diverse product portfolio?" My brain works in a certain way and it;s completely foreign to me to not have all types of products selling for me (plus selling on different platforms).  Since I obviously have…

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Being Positive in All Situations

In Stephen Covey's book The Seven Habits of Highly Effective People there are a ton of great habits that lead to success. However, there's one habit that is very hard to find among business owners and people in general that, if actually applied, would lead to so much success you wouldn't even know what to…

shipping containers

What Are The Best Products to Sell on Amazon FBA?

There's been a long-standing feud between the two types of Amazon sellers. These two types of sellers have completely different philosophies and sometimes things can get ugly. In this article I'm going to detail these two types of sellers, and at the end of it I will give my opinion as to which one is…

Why are your products selling?

Questions Your Products Should Answer During Market Research

Recently I've been on a kick...  I've asking Amazon sellers some questions that every single one of them should know. But... I was SHOCKED that most, if not all, had no clue how to answer my simple questions when it came to customer and market research.  Think you can answer them?  Let's see how well…

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The Best Items to Sell on Amazon FBA

In this quick article to share some quick strategies on how to sell on Amazon FBA. I'm also to share what I think are some of the best items to sell on Amazon FBA. A lot of what to talk about can be found in more detail in our free Amazon FBA course found in…

The Basics of Influence: Urgency

Over the next few weeks to be sharing some small articles that primarily focus on how to influence people. Why in the heck do you want to learn that? Well no matter what you are doing you are trying to influence people at least 30 times a day. Whether it's talking to the a cashier…

5 Rules for Selling Private Label Products on Amazon

5 Rules for Selling Amazon FBA Private Label Products

Private label products are the hot new topic. There are a ton of courses coming out, some ultra expensive, and others very easy on the pocketbook. I wanted to write this quick blog post to shed some light on some things that you need to know before you buy any private label course or jump…

lego building

How to Build a Power Brand That Doesn't Suck

I get asked almost every day how to build a power brand. If you don't know the power brand is, essentially it's a private label product that you can sell on Amazon, eBay, and other channels. The difference between a power brand and a private label product though is that you are banking on the…

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How to Test an Expert Advisor (i.e. Grill the guru)

In the make money niche, whether it's selling on Amazon or an information product, there are a ton of so-called gurus out there. Yes, I'm one of them as well, and there's nothing bad with having a lot of gurus - but the problem that bugs me is when an expert advisor is not who…