Category Archives: Marketing

Day #21: Ask for Referrals Early

Yes, I admit that this part doesn't have much to do with virtual assistants, but it's a HUGE aspect in maintaining a steady flow of clients, and also to ensure that your reputation continues to grow.  There are a couple easy ways to get referrals from your clients and to keep them coming as time…

Day #15: Mastering the Proposal Process

Inevitably, you are going to reach a stage in the relationships that you develop in which they are going to want to buy what you have to offer.  Obviously, this is something that you can't give to a virtual assistant (even though people try. I know I have.).  This is where you need to need…

Day #14: How to Network The Right Way!

I hate networking. There, I said it! However, I recognize that it is the single easiest and most effective way to expand a business. Because of that, it's obviously a necessary evil. Even if you hate networking like me there are a couple of strategies you can use to make it a comfortable and powerful…

012 STBS: How to Find Clients and Make Money Blogging

Sales, sales, sales. As much as I want to deny it, everything is sales. In this episode, Linda from the UK asks if you can make money blogging and Tertius asks about finding clients and what to offer them.  Both ask the age-old question: How can I make more money? How to Really Make Money…

How ConnectOC raised $140,000 in sponsorships

Last week, I had the pleasure of being part of the organizing committee for the largest free social media gathering in Southern California, ConnectOC. If you've ever wanted to know how to raise money for an event, we raised over $140,000 in sponsorships, and accumulated $4,000+ dollars for charity without any marketing budget whatsoever. We…

011 STBS: WordPress for Solopreneurs Part 2-Authority

This is a follow on to the last podcast that focused primarily on building your brand with Wordpress.  Now that you've got your brand going, it's time to start doing one of the most important part of having a blog - building authority.  Although crucial, many blogs ignore this facet of promotion and public relations. …

Public Relations Expert Ted Nguyen Interviewed Me!

My interview with PR Guru Ted Nguyen A couple of days ago, I had the pleasure of being interviewed by one of the most prominent figure in Orange County, public relations expert Ted Nguyen.  I recently helped him develop his new Wordpress site, and he’s been typing up a storm ever since. A little about…

010 STBS: WordPress for Solopreneurs Part I - Branding

Transcript of episode: Click here to read It's time folks. Time to talk about my favorite tech subject - Wordpress. There is a LOT of information out regarding this wonderful platform, but most of it is geared to the beginner that's trying to blog - or to the coder looking to do crazy things with…

008 STBS: Social Networking Doesn't Work (Alone)

Transcript of episode: Click here to read While at a Tweetup in beautiful Orange County, California, Linked in expert and friend Neal Schaffer asked me about podcasting equipment. I wanted to do a show on networking and how to effectively use social networking with traditional networking, but rather than do the show with my in-studio…

Real Social Media

The real power of social media is face-to-face interaction. Meeting your target market in person is far more effective than just online interaction, and can lead to long-lasting, and trusted relationships.

Page 3 of 4