Hey this is Dean Sotto and I wanted to do this quick start tutorial for a keyword inspector reverse ASIN. This is the keyword inspector reverse ASIN suite. The cool thing is, you get to have a little sneak peak of what the new UI is going to look like for keyword inspector. If you're just recently watching this, this is not open to the public yet. Compared to the way it used to look, it didn't look quite as good. It looks friggin amazing now, so I wanted to do a reverse ASIN quick start. Because I get a lot of people who ask how can you best utilize reverse ASIN.
I wanted to give my quick take on what to do with reverse ASIN and how to use it in a way that is quick, effective, and you can get started using it ... quickly, hence the quick start.
Lets go into this, I am in the new keyword inspector. We are going to be using reverse ASIN. We can see the separate tools that are in keyword inspector now. We have the reverse ASIN keyword tool. We have keyword trend. We have the search term tool, which is free. Then kippert which is the product research tool. I am going to actually go to this reverse ASIN area right here and let just click new.
Reverse ASIN uses credits, and depending on what type of search that you are going to be using, it's going to depend on how many credits you actually use. So you have USA extensive, USA simple, USA reverse ASIN ppc. You have all of this UK stuff as well as simple search for Germany, amazon.de. You have UK, USA, and you have Germany.
Now this is a quick start guide. I am going to show you how to start quickly and what I recommend. I always recommend the USA extensive. if you are in the UK, use the UK extensive. Its going to give you the most data. Simple returns are basically keywords that it has found, it doesn't give any traffic estimations or anything like that.
All of this expires in one month, so once you have used this, that data expires after one month. Why is that? Why can I not just keep the data? Well guess what? It refreshes. Every time you look, even in your search history, it is refreshing. Even though you might not see it and even though you might not think it. If you come back a week later then it is refreshed data. It is almost as if you ran a new campaign.
Okay, quick start guide, let go get an ASIN. Let say we are trying to sell ... A perfect example, lets do a knife sharpener ... in all departments. We got a lot of different knife sharpeners here. Lets actually go for one of these stones that are up here. Lets do knife sharpener stone actually ... What we are going to do is what keyword inspector reverse ASIN does. I'm going to go into this one right here, it looks pretty popular. The more popular that the item is, the better.
What keyword inspector reverse ASIN does is it has nothing to do with the stuff that is in the actual listing. There are many times when people will say "hey Dean, this isn't working because I have a knife sharpener stone and people are coming for an axe sharpener. I don't have axe anywhere inside this thing." Well that's the beauty of reverse ASIN. That's the beauty of using keyword inspector reverse ASIN.
Keyword inspector reverse ASIN, what it does is that it is actually looking at what people have typed in to find this. Say if I did axe sharpener stone, and I'm going down going "okay well these look good but I don't know... this looks pretty cool, maybe i'll do this." And i actually look at it, and I'm like this would be perfect for my axe, even though it says knife sharpener ... ill actually do a control F right here. We are going to do control F and type in axe. So axe shows up because that is what I actually looked for. See if its anywhere in the listing ... no that's sponsored links. Nothing in the description, nothing in the bullets, nothing. But I stumbled upon this, this is a knife sharpener, but I think it would be perfect for my axe.
That's what is happening with reverse ASIN. It's looking at what people have actually typed in. All you have to do is scroll down, you can either get it from the top, up here, or you can scroll down to where it says ASIN. I usually like going to the top up here because that is usually the child ASIN. If this one doesn't work, just go to the top one up here and it should work. So I am actually going to grab the top one.
Now I am going to go back to keyword inspector and I'm going to pop this in here. I am going to make sure I have USA extensive. Scroll down and click start reverse ASIN search. Says that your ASIN is processing, sweet. Lets click that to see our process reverse ASINs.
So we have this Smith SK stone sharpening kit. I am going to click into that ... sometimes it takes a while, so I might have to pause this while it is doing its thing. Now remember the reason why is its always trying to get fresh data if it can.
Here we are, this is a quick start guide, best keyword rank extensive. I ignore this. This is generally just looking at the ranking based off of the estimated search volume. If you don't have a pocket knife sharpener, you probably don't want that. You have to use some human inference, you have to use your head. You have to use your noggin. I usually just say "okay this is the first one, second one, third one, fourth one.' Like they are just numbered, I ignore where it says best keyword rank.
There used to be an algorithm, because there was no estimated search for an algorithm that would go and look and see what potentially could be the best keyword and rank off of that. So you have your keyword, you have your estimated current search volume for that keyword per month. Then you have where this was actually found at the time of search. The larger this number is, the more likely the thing is going to be bumping and jumping around. Right here where you see 17, this might be 17 but it might be 12 the next day. It might not even be on search the next day. It's because Amazon is constantly trying to show relevant stuff. The higher it is, the more relevant Amazon thinks it is for the particular keyword, so it doesn't move around so much.
This is where this was found that the time of search. Lets go and check this out. Lets try this pocket knife sharpener. Lets go up here and type in pocket knife sharpener, to see if we can find this particular one. One, two, three, four, five, six, seven, eight, nine, and there it is, ten. It is ranked ten for pocket knife sharpener, pretty cool. So people found this by typing in pocket knife sharpener even though it does not look like a pocket knife sharpener, but it could be maybe.
Next, word rank. What it's saying is you want [inaudible 00:09:07] in individual words. I completely ignore these generally. Basically this is saying that you want to have these words in your listing somewhere to start ranking for some of these. Here are some common misspellings, sometimes miss spelled words will get you ranked depending on how misspelled they are or how close they are, depending on the algorithm is doing.
If you have a subscription, it will tell you the number of products found to have exact keyword phrases in its title. This particular account I have is not a subscription, so it's not showing up there. The number of results found in amazon extensive, 9,297. That doesn't mean that they are all using this right here. They might be using pocket, they might be using knife, they might be using sharpener. The one here will show the exact keyword phrase and it will tell you what it is.
We can use this and say "okay if I do have a sharpening stone, maybe I want target knife sharpener stone or knife sharpening stone." I like paid ads, so I am actually going to go to amazon. I am going to see how many people are vying for this keyword, knife sharpener stone. I am going to see who comes up sponsored. So we have one, two, three, four, five, six, lots of sponsors on that one. So I am probably not going to go after that particular one.
What I will do is I will go and check knife sharpening stone. Lets see if that is different ... We have one, two sponsor, and now over here we really don't have stones. We have one two here but they aren't really up there. Less competition in my opinion because these two aren't quite as relevant.
Lets try honing stone sharpener stone. Wet stone ... Lets try sharpening stone sets real quick ... We have two there but then we have this, whenever I see this, it is kind of irrelevant. This one this kind of looks because we have these two right here. That kind of looks like there is going to be some competition, but I do want to find one that is good. Lets try and find one ... Blade sharpening stones, lets try that one.
Now it doesn't look like there is many searches but I actually don't go by searches here. It doesn't matter what you are using, any Amazon tool as of this video does not have access to Amazons API. It doesn't matter what tool you are using, it is generally not going to be accurate. The only way to find out 100% for certain how much traffic is going to happen is to run sponsored ads for that particular term.
Here we are doing blade sharpening stone, blade sharpening stone. That's pretty cool, right? We don't have these two up here sponsor wise, so that tells me that the first one up here is irrelevant, so these guys are probably doing a broad match or something like that and Amazon is not thinking it's as relevant. If I did a campaign with blade sharpening stone as an exact match, I would probably be number one. I probably wouldn't have a high cost per click, so I can out-do my competition. Actually, you can see us right here, we are number two already for that, from the product we are using.
How do you use this? You can use this in a couple ways. One, you can use it on your already existing product if its popular enough. You need to have a good amount of sales in order for this to work with your existing product, to see what people are actually searching for to find your product and what you can target. Then you can use it like we are doing now to find what is the competitor doing? This is one of our competitors right here that we are running this on. Now we know that they aren't running sponsored ads over here, for this particular blade sharpening stone. So we can run sponsored ads, get above them and see if we can't convert better and actually rise organically through this. Through using key work inspector reverse ASIN.
That is the quick start guide for how you use keyword inspectors reverse ASIN tool. It is extremely powerful, works really really well, and is by far one of the most beneficial tools for doing sponsored ads or doing any type of paid advertising or even paid organic ranking on Amazon. Simply because the big difference is that it is not looking that the listing here. It's looking at what people are actually wanting to buy. It's the Google back links. The thing that revolutionized Google was not just seeing the keywords that were on the page, but seeing what keywords were back linking to content, and where were those back links coming from. That is what we are doing here. Were not just looking at what is on the page of our competitor. We're looking at what are people actually searching for to find that competitor. Much more powerful.
That is the quick start guide for keyword inspector reverse ASIN. Let me know your questions and I will be doing some videos for the trends tool as well as kippert, in the near future.