When to Use Traditional Vs. Social Media Marketing

Social media is hot, and there's no doubt about its viability as a marketing tool.  The unfortunate thing for small business owners is that - because it's a new and popular - there are thousands of so-called social media experts out there peddling their services as the key to marketing nirvana.  Because of the vast…

5 Ways to Use a Virtual Assistant to Market Your Business

Virtual assistants don't have to just be office administrators. There are a lot of VAs out there that specialize in making your marketing life easier. Find out how you can use your virtual assistant to help you gain more clients!

Preliminary Post On Using a Virtual Assistant

When using a virtual assistant, it's usually the buyer (you) that needs to clarify goals and tasks. Here are some thoughts from Jeff Widman on how to make the process easier.

At Your Service: Starting a Service-Oriented Business

Customer research is king for service-oriented businesses. If you don't know your customer, you could be missing out on a lot of revenue. Here are some tips to help you boost your service business.

What happens when you mess up?

You aren't perfect, and you aren't expected to be. Learning how to act and respond to a crisis is key to building up your credibility. What you do in times of trouble shows your client your true worth.

You Should Date Your Clients

Not all great relationships need to be romantic. Serving your client before they are a client, and listening to their problems will lead to more sales.

Why You Need Referrals More Than You Think

Referrals are a great way to get new clients. Unfortunately, most freelancers never get them. Want to increase the rate at which you get referrals? Then you need to read this post!

Stop Reading and Start Doing

It's very easy to read, read read. It's another thing to get out there and take action on your business. Well, if you want to make any money, you need to start executing.

Skill Vs. Passion: Both Are Worthless

Passion is the buzzword everywhere, and to some extent it's true. However, unless you have a good plan and solid skills, passion can lead you down a wrong path. Find out why balance is the key to success.

Part 1 of 5 Ways to Earn More in Your Business

It's not about what you can do, it's about what your customer wants. This is a first in a series meant to help you to get inside your customer's head and know how you could benefit their business.