This is the second part in a series geared toward helping you make more money with your small business. Now, you may be shocked by the title, but it's absolutely true. You will hear from nearly everyone on the web that all you need is passion and talent. Well, that's crap (for the most part). Don't get me wrong, you do need those things, but what the point of being passionate about something that is dead to begin with? If you watch ABC's Shark Tank, you'll know exactly what I am talking about. There are hundreds of people who are passionate about products and services that simply won't go anywhere. It's sad, and is a huge waste of time and money.
What About My Skills?
I agree with most people who suggest that skills are overrated. However, I agree only to a point (there are some skills that are very necessary). In order to really deliver value to a client, you need to be good at what you do, otherwise you won't get repeat business. Unfortunately, it doesn't matter how talented you are, if you can't sell those talents. In other words, there are some very smart programmers, artists, and engineers out there, but unless they can communicate their greatness they are nobody. If you can't sell yourself, you are wasting your skills.
Selling Your Skills is the Only Thing that Matters
Being able to communicate how you will solve your client's problem is the only thing that matters. Aside from the entertainment industry, nobody hires you simply because you have perfected a talent; you are hired solely because a client has a need that must be fulfilled. If you can convince them that you are the one that can solve their problem, then you've won. It's that simple, but it's not easy to do.
- What are your skills or features of your product?
- What benefit do they offer to your client (yes, there's a difference between features and benefits)?