002 STBS: WordPress as a Powerful Business Tool

Transcript of episode:  Click here to read

WordPress is king, at least in this episode. I discuss how you can use WordPress in various ways to improve your business or your career. For those that don't know, WordPress is a free "blogging platform" that has become the standard for delivering content on the web.  While I don't go into a step-by-step tutorial on how to use it for your business, I go through an overview of things that you can do to leverage its capabilities for your business.  Here are some of the topics:

  • If you are a small business owner, using it for your business website can increase your web presence at almost no cost.
  • You can build an entire business for under $200 using the free blogging platform and an online shopping cart.
  • If you are a full-time employee, with a cheap domain name (I use Namecheap, they tend to be very reasonable. And yes, it's an affiliate link because I love them) and your own hosted site, you can really have an edge over your competition.
  • You can also earn tons of money on the side by helping people with specific needs (i.e. building themes and plugins).

I've been using WordPress for about 5 years now, and the best part about it is that you can not only build a gorgeous company site, it's easily updated. For those that don't understand the importance of updating your site, search engines like Google LOVE when you consistently have new content to search.   That means you'll get indexed more quickly and are likely going to have a higher page rank.  Couple that with good SEO practices, and you'll have a steady stream of new people visiting your site through organic searches.

If you have any comments or questions relating to WordPress, or just in General, don't hesitate to let me know below.  You can also leave voicemail feedback at 714-643-5301.  Don't forget to follow me on Twitter @DeanSoto

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