What Happens When You Do Nothing?

So… the past few months have been a bit of a break, and now it’s time to get back to writing and podcasting. Do you know the one thing that was noticeable while I was taking a break from working on the business?

Nothing was improving!

That’s right, nothing was being produced. That meant that everything started to plateau and sometimes to falter. This included not only revenue, but also motivation, the quality of relationships that have been built, and creativity.

The problem that I have (and I suspect I am not the only one) is that I always get to a point where I become overwhelmed with nearly everything. All of that pressure and frustration usually results in throwing up my hands and running away for a while.

Not sure why that is, but it is what it is.

The challenge is to keep producing and to keep adding value. Anything worth doing is going to be difficult and will take a lot off emotional and physical investment.

Seth Godin: Quieting the Lizard Brain from 99U on Vimeo.

Don’t get stuck in the trap of consuming information all of the time or looking at stats. Your goal (and mine) should be to produce at least one valuable thing a week. That may be something for a client, a blog post or a video tutorial. Seems tough, but it's doable!

The more that you make the more opportunities you have to get a return on your investment. For example, over the past few months I’ve stopped my web development business in order to focus on product creation. I now have several information products, WordPress tutorials, WordPress plugins, and so on that make just as much revenue as my web development business did on average.

Keep producing, stay motivated! I’ll be producing more podcasts, blog posts, and products, and I want to see you make things happen too!

What are you going to produce this week?


  • Brett

    September 25, 2012

    Man Dean I can not express how happy I am to see you posting on here again. You are the main reason I became an entrepreneur and your ability to work hard for your family is something that constantly motivates me when I’m down or exhausted.

    Please know that your ability to persevere inspires young dads like me to KNOW that I can accomplish the impossible. I love how you are honest and upfront about the trials and struggles of working a full time job, raising a great family, and trying to create income on the side.

    You are one of my greatest inspirations and I just want you to know that you are going to do amazing things.

    You are a hero in my eyes.

    Thank you for never giving up and changing my life.

    • Dean Soto

      September 25, 2012

      Hey Cuz,

      Pssh! You are my hero! You are the one that is killing it by taking action and getting your whole family involved! I am so proud of you and all of your endeavors. Glad you agreed to be on the next podcast too! I am excited, my friend!

      Thanks for all of the kind words and the motivation to keep going :). Enjoy your lovely family, especially your new little one!

  • Joanna Dabrowska

    September 25, 2012

    Hi Dean,
    Greetings from Ireland. We have not spoken for a while, great post, strange title – 3376 :)… But 3376 is exactly what I needed right now. I needed a reminder that working on client’s business, is the same as being employed. Although I created some great websites for clients, my ultimate objective is to create my own stuff – apps, programs, ebooks. Even my own website has suffered in the process and it is long overdue for a revamp. Time flies and unless we have a plan and priorities, other people tend to sidetrack us to following theirs.

    By the way dean, your new version of Magic Action Box is awesome… It is so super easy to use, I just installed it on client’s website.

    Best regards,

    • Dean Soto

      September 25, 2012


      Long time no see! I’m still envious of your Ireland home, haha. Yeah, I accidentally published the post without a title, hence the numbers lol.

      Glad to hear that you are still making things happen with your business! The products, apps, and so on will come when they come. In fact, having a service-type business is a great way to find needs for products. I made Magic Action Box because all of my clients needed something like it and there was nothing out there that worked the way it does.

      You are a hard worker and smart, so I have no doubt that you’ll continue to kick butt!

      I am glad that you love the latest version of MAB. We have something really cool coming out soon that is going to make it even more powerful, but it’s a secret for now ;).


  • Harry

    September 25, 2012

    Dean, I was not sure if I was going to have to seek counseling as I was starting to miss the podcasts. It is always great to hear from you and I always look forward to your posts and podcasts. To a product a week and to a great Fall ahead.

    Your friend and addicted to entrepreneurideadads.com fan.

    • Dean Soto

      September 25, 2012

      Harry, my friend!

      Thanks for the comment! Haha…. yeah, totally my fault for not keeping up with the podcast. I’ve had a bunch of voicemail feedback too from new listeners, so that was a bit rude of me.

      We’ll connect soon! I want to hear how naturalpetgrocer.com is going!

      Thanks for motivating me!


  • Devin Rose

    September 25, 2012


    Great to hear from you again. I add my appreciation to that of the other readers for your efforts. I’ve been in a holding pattern of sorts with my projects and this is a good encouragement post to continue working on them.

    • Dean Soto

      September 25, 2012


      Uh…. your holding pattern is my full-speed haha. Seriously, I still don’t know how you do all of the things you do. I have people working for me and you still school me when it comes to getting things done lol! I’m glad to see that the book is still doing well too!

      Thanks for the comment, my friend and looking forward to seeing more of your awesome work on your blog and published works.