Author Archives: Dean Soto

The Basics of Influence: Urgency

Over the next few weeks to be sharing some small articles that primarily focus on how to influence people. Why in the heck do you want to learn that? Well no matter what you are doing you are trying to influence people at least 30 times a day. Whether it’s talking to the a cashier…

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5 Rules for Selling Private Label Products on Amazon

5 Rules for Selling Amazon FBA Private Label Products

Private label products are the hot new topic. There are a ton of courses coming out, some ultra expensive, and others very easy on the pocketbook. I wanted to write this quick blog post to shed some light on some things that you need to know before you buy any private label course or jump…

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lego building

How to Build a Power Brand That Doesn’t Suck

I get asked almost every day how to build a power brand. If you don’t know the power brand is, essentially it’s a private label product that you can sell on Amazon, eBay, and other channels. The difference between a power brand and a private label product though is that you are banking on the…

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Mas looking at computer

How to Test an Expert Advisor (i.e. Grill the guru)

In the make money niche, whether it’s selling on Amazon or an information product, there are a ton of so-called gurus out there. Yes, I’m one of them as well, and there’s nothing bad with having a lot of gurus – but the problem that bugs me is when an expert advisor is not who…

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Puzzle System

5 Ways to Stop Working In Your Business and Work On It

There is a struggle that every business owner faces and often makes the difference between a successful business and one that crashes and burns. Always start with win-win This is the #1 mistake that most business owners make. Too many times the idea is that in order to grow your business you need to move…

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Competitive Advantage Examples

5 Competitive Advantage Examples That Most People Miss

Having sold on Amazon, eBay, and other places online for – and also teaching how to do the same – I always get asked the same questions that all revolve around the same concept – competitive advantage.  Before I go too deep into what I feel are awesome competitive advantage examples, I want to first…

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