Category Archives: Marketing

How ConnectOC raised $140,000 in sponsorships

Last week, I had the pleasure of being part of the organizing committee for the largest free social media gathering in Southern California, ConnectOC. If you’ve ever wanted to know how to raise money for an event, we raised over $140,000 in sponsorships, and accumulated $4,000+ dollars for charity without any marketing budget whatsoever. We…

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011 STBS: WordPress for Solopreneurs Part 2-Authority

http://media.blubrry.com/stototallybusinesssavvy/p/s3.amazonaws.com/STBS-Podcast/Episodes%2F011-STBS-Wordpress-for-Solopreneurs-Part-2-Authority.mp3Podcast: Play in new window | DownloadThis is a follow on to the last podcast that focused primarily on building your brand with WordPress.  Now that you’ve got your brand going, it’s time to start doing one of the most important part of having a blog – building authority.  Although crucial, many blogs ignore this…

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Public Relations Expert Ted Nguyen Interviewed Me!

My interview with PR Guru Ted Nguyen A couple of days ago, I had the pleasure of being interviewed by one of the most prominent figure in Orange County, public relations expert Ted Nguyen.  I recently helped him develop his new WordPress site, and he’s been typing up a storm ever since. A little about…

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010 STBS: WordPress for Solopreneurs Part I – Branding

http://media.blubrry.com/stototallybusinesssavvy/p/s3.amazonaws.com/STBS-Podcast/Episodes/010-STBS-Wordpress-for-Solopreneurs-Part-1-Branding.mp3Podcast: Play in new window | DownloadTranscript of episode: Click here to read It’s time folks. Time to talk about my favorite tech subject – WordPress. There is a LOT of information out regarding this wonderful platform, but most of it is geared to the beginner that’s trying to blog – or to the coder…

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008 STBS: Social Networking Doesn’t Work (Alone)

http://media.blubrry.com/stototallybusinesssavvy/p/s3.amazonaws.com/STBS-Podcast/Episodes/008-STBS-Networking-Like-a-Pro.mp3Podcast: Play in new window | DownloadTranscript of episode: Click here to read While at a Tweetup in beautiful Orange County, California, Linked in expert and friend Neal Schaffer asked me about podcasting equipment. I wanted to do a show on networking and how to effectively use social networking with traditional networking, but rather than…

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Real Social Media

The real power of social media is face-to-face interaction. Meeting your target market in person is far more effective than just online interaction, and can lead to long-lasting, and trusted relationships.

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