I Am A Cool Guy Internet Work-Less SEO Pretender Type

Had something happen last weekend that totally took me by surprise.  It probably shouldn't bother me so much, but since I really take other people into consideration, it does.

Anyway, I was spending last Friday helping my wife prepare the house for a party in which we were going to find out the sex of soon-to-come addition to our family (it's going to be a boy, woo!).  The whole day was amazing and the fact that I didn't need to be at work and I could just have fun was something I had been longing for.

Damn you Twitter…

Taking a short break I decided to look at Twitter and see if I needed to respond to anyone.  I scroll through the mentions and spot this:

I think I have to unfollow you 🙁 You aren't you on Twitter… you're some cool guy Internet work-less seo pretender type

Now this tweet came from a friend who I've known for quite some time, but rarely ever see anymore.  All the same, I responded back to him basically apologizing but letting him know that he has to do what he has to do.  Couple of days later, I'm unfollowed.

Who am I?

That one message got me thinking about what I'm doing and if I really believe in the things preached on this site.  Am I just saying this stuff because I want people to buy things from me, or click on affiliate links?  Am I taking advantage of people and advocating for something that I've never really done before?

After a good amount internal dialogue, I came to this conclusion:

  • I've spent that last 2 years trying to start a business that is profitable, despite the doubt I've felt about being able to become an entrepreneur. (done)
  • I wanted to be able to give my wife her dream of staying home with the children. (Done)
  • I desired to spend more time with my children while being able to maintain or improve my business. (Done)
  • I wanted to build a business that could run without me, for the most part. (Done)
  • I've dreamed of being able to help other people start their own business, whether with virtual assistants or not. (Done – you can see proof here)
  • I've wanted to use the skills I've learned in WordPress, SEO, Business, and Project Management to help and teach others to do the same. (Done).

Everything I talk on this site is from experience.  I believe in it because I live it.  There's no get rich quick crap, and I definitely make a ton of mistakes, but I love what I do and all of the awesome people who I meet.

Who cares what other people think

I care about what other people think.  I am not a fool to imagine that I have all of the answers, and that I know how the majority of people view me.  When I get criticism, it's taken to heart.  Do I think that my friend is right?  No, not at all.  But that's his perception, and maybe I do come off as being just like every other get rich quick guy out there.

I think this is why I have a natural apprehension when I'm creating content.  I'm afraid people are going to think I am fake.  Every month is still a struggle.   But sharing experiences with other new business owners is something that is priceless.

What do you guys think? Do I come across as being fake? Don't be afraid to be honest.


  • Marisa

    February 18, 2011

    As your wife, your best friend, your better half 😉 I can say that you are anything but a pretender or fake. You are the most genuine, sincere, HONEST man I've ever met and will ever meet. I'm sorry to say it but that guy is jealous and intimidated because you are doing something he can only dream of doing while putting other down. He thinks he knows you or thinks he knows you should be but guess what? He doesn't get to determine that. You are ever changing, ever growing, improving yourself personally, professionally, spiritually and that's what makes you so real, so inspiring, so not fake. I'd smack him across the face if I could. Love, your biggest fan 🙂

  • Abner Solano

    February 21, 2011

    This is such a great post. It was awesome to see your wife stand up for you like that. I remember a time when my wife almost beat up a girl because that girl was teasing me:-) Great times!

  • @DrWriteBrain

    February 21, 2011

    Congrats on the new addition! A boy- that's awesome! You know, I've learned you can't really get too caught up with what others think. Usually, if someone has a problem with you, it's just that: their problem. Keep doing what you're doing. Best believe you're appreciated. I know I've learned a bunch in the short time I've known ya'. Blessings to you and yours…

  • @michaeltdoan

    February 22, 2011

    Congratulations on the baby. Maybe we'll run into each other more than now at Chuck E Cheese! Dean, you are one of the most genuine people I've met. I know we don't run into each other much since that first tweetup, but every subsequent meeting was always genuine.

  • daddydug1

    February 24, 2011

    I live over 2,000 miles as the crow flies from Dean. I’ve never met him in person. I am not getting rich quick. I do, however, use the thing I have learned from Dean on a daily basis in my growing business. I can honestly say that I would not be where I am in my business today without Dean. He’s been a true inspiration to me since the very first time I heard him speak.

    I’ve talked with him on and offline and I know firsthand that he’s the real deal no matter where he is.

    Great post Dean. It really reminds me that it’s hard to know how you look through other people’s eyes. Personally, I think that life is measured more by how one acts in life, than by how one is judged.

    P.S. My kids love Chuck E Cheese.

    • Dean Soto

      February 27, 2011

      Thanks so much man. You have seriously been killing it with your new side business and it's great to be able to share that with you. =)

      Thanks for the kind words and words of wisdom. I totally agree.

      Chuck E. Cheese 4 eva!!

  • @ultrasoundangie

    March 1, 2011

    I must say people words do hurt, and everyone has a right to feel the way they do regardless of what others believe. Stand strong! I follow you because you are transparent and at the same time encouraging. I started listening to your podcast from the start because you presented yourself as an average person creating a business and actually doing.

    I enjoy following you on your journey.

    • Dean Soto

      March 6, 2011


      I love the DMs you send me =). You are doing so much and it's great to be a part of it! Thanks for the kind words. I am proud to be a part of your life! =)


  • Tanya

    March 1, 2011


    I'm shocked someone would write something like that about you — they obviously do NOT know you. You are quite the opposite. You a exceptionally business savvy, genuine (everyone agrees on this one), dedicated and a family man. That dude can kiss it. LOL

    • Dean Soto

      March 6, 2011


      Thanks so much! sorry for the late reply! You rock and it's seriously a pleasure knowing you and working with YOU! You are the one who's business savvy, lol.

      Can't wait to crush it with you! =)


  • Nikolas Allen

    March 9, 2011

    Dean, I just discovered your site, so I'm going on first impressions here…While the site initially has some of the trappings of your typical "Get Rich Quick Internet Guru," a short browse is all it takes to notice your point of difference (summed up nicely in your About Bio), which is worth getting behind.

    Also, your content seems genuinely interesting, rather than "blog-filler." And, you have done what every blogger wishes they could do – Monetize! – with a variety of affiliates, advertisements and informational products, which is pretty impressive. I joined your mailing list on my first visit, so you're doing something right!

    Keep doing what you believe in. The people who fall away will only make room for the people who want to be here. Best, Nikolas Allen

    • Dean Soto

      March 20, 2011


      Thanks so much! Sorry it took so long to reply (even though I sent an email, there's no excuse, lol). Things got busy haha!.

      That seriously means a lot, especially coming from you. I love your marketing blog and your videos are spot on. I challenge anyone on this blog to visit yours because if they do they'll see simple, straight forward ways to get your marketing message across.

      Thanks, man!

  • Hilary Corna

    March 19, 2011


    Nikolas hit it spot on! You do a great job of keeping people reading through your site–evidence of its value and high quality content.

    No one is meant to satisfy everyone. The people you want to stay on your page will. You just have to keep an ongoing cycle of communication with them to understand their wants and needs so that you can match it. It appears you are doing just that.

    Can't wait to see your next step! I know you have save me many upon many hours of potentially wasted time so I come back.

    Your fan,