Joint Venture as a Business Growth Strategy

As online sellers we tend to have tunnel vision when it comes to our business. We are used to sourcing, packing, shipping, selling – and that's it. Anything else that comes our way is usually seen as an obstacle rather than an opportunity.

Well, over the past few months I've made a concerted effort to try to see opportunity in everything that comes by. What is the result? Well, the result has been a huge increase in revenue for my business.

Entrepreneurs are made to find opportunities and exploit them

Here's the deal, selling on Amazon and other platforms that are similar to Amazon has made it very easy to make money. That being said a lot of people in this industry simply want to do that – make money. The problem is that in order to be successful and have your business grow you can't simply focus on making money, you need to spend all of your effort trying to build a business.

Yes there is a difference between making money and building a business.

The first step in growing your business is starting to see opportunities and exploit them rather than shying away from them.

Let me give you an example of the typical Amazon seller when it comes to having an opportunity given to them on a silver platter and they run away screaming out of fear.

About three times over the past year I've invited over 1000 Amazon sellers in my various Facebook groups to joint venture with me to create an information product. You'd think that this would be seen as a marvelous opportunity to expand someone's brand, grow their business, and to help build an audience.

Well not so much…

Out of the thousands that were asked less than 10 responded… And out of those 10 maybe one took action. The one that did take action happens to be Duane Malek who now is seen as the fast turn guru and has an audience all his own.

Crazy huh?

My strategy from here on out…

Despite the fact that a lot of other Amazon sellers are scared out of their minds about creating info products, I've had too much fun and too much profit not to continue to use a joint venture as a business growth strategy. This post isn't specifically about creating info products and partnering up on them, it's mainly about leveraging other people's talents. It's about bolting on another aspect of your business.

I've built my eBay team, my garage sale team, my info product team, my women's apparel team, and a bunch of other teams by simply joint venturing with somebody who is already an expert. Whether it's me supplying the capital to get things going, or letting them utilize my infrastructure, nothing is easier and more profitable than simply bringing on someone who Artie knows what they're doing and letting them run with it.

What about you? How are you building out your joint venture partnerships? Are you helping already established businesses sell their products on Amazon? Are you helping other Amazon sellers move into the off-line realm?

It's just too easy not to team up with amazing people and make money together via a win-win situation.

About The Author

Dean Soto

Founder of the Online Empire Academy and creator of