KIPRT Tutorial

Keyword Inspector Tutorial: KIPRT Introduction and Data Overview

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Dean Soto:
Hey, this is Dean Soto with the Online Empire Academy. I'm here with another tutorial. This time we are going to be talking about KIPRT, the keyword inspector … keyword, sorry, the keyword inspector product research tool. This is a tool that I use in my business. It's also one of the three tools that Keyword Inspector has and it's pretty cool. It basically allows you to get a ton of data about different products and do a lot of research for wholesale and private label.

Now in this video I am not going to show you how I use it for my wholesale and for my drop shipping and everything like that. I actually have another training video that I'll share later on in the video. It's much more for the business minded folk, for people who want to know how to use this to actually move their business forward, to grow and to find wholesale vendors or private label suppliers and different private label ideas, etc.

This video is going to be for those who need to know like what every little column means, so it's going to be a little bit of a boring one, but if you want to get more into the business aspect I'll share a link with you later on how to do that.

All right. Cool. Lets first things first, go to KIPRT. There is a beta version of KIPRT, it's not very good yet so I don't go it, I just go to this KIPRT right here. K-I-P-R-T. If you have KIPRT you'll see two things on the left hand side, new product research and product research history.

In this video I'm just going to show you what the data means. There's tons of different things that you can search for, but I'm actually not going to use those yet. We're just going to search for and see what the data means when you actually do a search.

First things first, let's just type in something right now, automotive parts, yeah let's just do automotive. I'm going to click SEARCH PRODUCTS and I'm going to pause this cuz it's going to take … All right, cool. I had to pause it and actually change up some things cuz if you do something super super broad it usually seems to break the thing, cuz it's going over like 80 million stuff, so I just added a little price range thing. We're going to talk about that in another tutorial.

All right, so let's go through some of the columns. We have the RANK column, HISTORY, IMAGES, etc, etc. We're going to go through all of these columns. First things first, all of this data that's up on top here, if you click into that and then you do the arrows left and right you can see that. I honestly have no clue what that is. I use KIPRT for my business but I've never used that up there before, so I'm not sure. It's obviously data, but whatever.

Okay, so let's go through each of these columns so you know what these columns mean. Then the next tutorial we can actually go into some other things as well. RANK, rank column is usually based off of sales volume. What's selling the most. That's generally what that's being ranked as one, two, three, four, etc. HISTORY you're going to see a check box. That means that it's carrying historical data and you'll see what that is later in this.

Any images that it finds it's going to try and place all the images in this column right here. You can actually change some things right here. It says “Turn off secondary images but leave the main image.” You can make the main image larger, things like that. Any of these, if you don't want any of these, you can click this X and it will get rid of that column.

If you click into this area and go right and left it'll move right and left. Okay. ASIN, obviously that's the ASIN and if you click this icon right there it will open up … Now this is interesting, I'll show you what that means when that happens … When you click into the “See on Amazon” right there, it will open up the item. Sometimes what will happen, as you'll see in this particular case, remember has historical data, so this is actually showing something that is no longer in existence. People were buying it but people were not really, this particular ASIN they ended up taking off for whatever reason. We can see, maybe if we went and tried to find that product or put that product back, we'd get 170 sales per day. That usually tends to be pretty high, so I'm thinking probably more about 80 sales per day. That's what that is. ASIN.

Then if it has a parent ASIN, this is the parent ASIN, so if there's any variations, this is a variation of that parent ASIN. TITLE, title of the item. Then the BRAND, we'll talk about that in a later tutorial. In a later training I'm going to show you how I use brand to my advantage, my one-two KIPRT punch training. I'll give you the link to, totally free, and send that to you after we talk about this.

It'll tell you what SELLER it currently sees. There might be other sellers but this is the seller that it currently saw when it went and made it's pass through. CATEGORY is an automotive. PRICE, it will give the average price, or price as it is right now. But then you'll see this 30-day price graph and it will show you if the price has changed and when it changed and what it changed to. If there is a graph.

CURRENT REVIEWS, how many reviews there are. Past 30-day reviews graph. This is cool because this shows you how many reviews are being added, or if any are being taken away. Usually if you see a new product and you know people are doing promotions on it it'll just be like a rising trend there.

AVERAGE DAILY REVIEWS accrual. It will tell you on average how many reviews per day this thing is getting, or losing. It will actually show if it's losing too. Then past 30-day accrual graph. These might have been fake reviews or something like that. You'll see that a lot.

Then RATING, it will give the overall rating. Past 30-days rating graph it will show you over the last 30 days if it's gone up and down, etc.

All right, CURRENT SALES RANK, that it saw. It might not, okay, so this is something that's kind of confusing to people. It will say current sales rank and someone will go into it and they'll say “Wait! The sales rank is now at 50 when it said it was 7.” You have to understand that this is constantly going out and grabbing information and putting it into a database. Going out and grabbing, going out, grabbing and it doesn't always get there in time. Sometimes it takes a day, sometimes it takes five days, sometimes it takes a week, but it's taken that and putting it into this huge databases with all that data, so sometimes it takes awhile and so it might be off.

LAST MONTH SALES PER DAY AVERAGE, so last month it had an average of 141 sales on this particular item. Then sales per day graph. If it's been going down or up. This one looks like it's been trending down. Then sales per day weekly graph, if this exists, it's just week by week how well it's been doing.

Then you've got your FBA, monthly net profit. Now a lot of people are like “Wait a minute! How's it going to give me my net profit if it doesn't have my cost of goods?” Well, we don't know, we … James, the creator of this, he's not going to know what your cost of goods are, so he's just saying what is your net after all the Amazon fees and then you can calculate your cost of goods. That should say FBA Profit After Fees and Shipping and all that other stuff.

Also it will tell you how many new offers there are. New offers, if it's predominantly FBA or merchant fulfilled, what class it is. Is it standard or oversize if it is FBA. How many images. Number of features, which I believe is the features, like the bullet point features. How much it weighs, if it can find that information. The title length, like the average title length for that product in characters. Description length in characters.

Now what is that good for? Well it's good if, for title length if it's too large or not enough, and especially if the description if the description is not doing too hot, if it's like 30 characters or whatever you know that can be optimized. Not necessarily in this listing, but maybe if you create a competitor you can have a better listing.

Then TOTAL CURRENT KEYWORD COUNT. This is how many keywords for the listing. So say if we go over to the left over here and we see this right here. This is how many reverse ASIN keywords it sees, does Keyword Inspector see, so 3,453. The less popular ones might not see as many, but that's how many it currently sees. You can click into that and it will take you over to reverse ASIN.

CURRENT KEYWORD COUNT POSITION. What this is saying is, for example, with this right here, this 3,453, it's saying how many keywords are in the first position, are in number one organically, number two organically, number three organically, how many are in four to eight organically, and how many are eight to seventeen organically. This particular product right here ranks number one for 649 keywords, that reverse ASIN has found. This one, ranks number two, 338 times. Number three 339 times, and then four to eight 890, and then 8-17 1,237. What this, right here, means is off of those same numbers generally it's growing each of those numbers. The top being how many ranked number one, I think. How many ranked number two on the next, and three and four, etc. etc. You can see that this one has grown over time quite a bit.

Then the month first found. So this was first found in 2014 on July 2014. Is this deleted? If it's deleted, yes or no. Remember that first one we went to it was deleted. That means it's gone, it's not even there anymore. Is that always the case? Yes, sometimes it is, sometimes it isn't, sometimes there's some kind of error or whatever, but yeah, that's generally what that means.

That's all of the columns for KIPRT. I know that was super super super boring but at least you have an idea of what all those columns do. If you want to know how to use this in your business, I'm going to make some other tutorials that go into more of the, next, basically what you can do with all these fields in the next tutorial, but if you want to know how to use this tool to find private label products, find wholesale products, to use this in a really cool way, to use this in a very cool way, for me it's easy to find wholesale vendors, wholesale products to sell and I call it the one-two KIPRT punch, you can go to and that way you can learn the secrets that I use to find some amazing products with KIPRT and now that you know what all those columns mean it just makes you even more able to do that.

Until the next tutorial when we go through some of this, go check out and I'll see you at the next tutorial.


About The Author

Dean Soto

Founder of the Online Empire Academy and creator of