Being Positive in All Situations

In Stephen Covey's book The Seven Habits of Highly Effective People there are a ton of great habits that lead to success. However, there's one habit that is very hard to find among business owners and people in general that, if actually applied, would lead to so much success you wouldn't even know what to do with it.

This article comes as a result of two people that emailed me not to long ago. One of the two embodied this habit and the other was the diametrically opposed to it. That's look at the outcome of both…

Being positive and always finding a win-win

So the habit that I'm talking about in Stephen Covey's book is habit number four. Habit number four in the Seven Habits of Highly Effective People is always thinking win-win.

What does that mean?

Well, it means always thinking about how your particular situation can results not only a benefit for you but also a benefit for the other person. This means that you always have to be thinking positively and unselfishly. The challenge of this is that it can be very difficult in certain circumstances to think this way.

Take the two emails I received as an example…

Finding a win-win in tough circumstances

So without going too much into it for me give you the gist of what happened in these emails. Both of these emails consist of customers that wanted to cancel one of our services.

The first customer complained that our service didn't meet their expectations despite the fact that at sign up we clearly indicate what to expect. Prior to this situation, this customer also complained about how we delivered some of our free educational products in a way they didn't like.

All-in-all…  they complained – and that's it.

The second customer also asked to cancel the same service but rather than complain they simply stated that they were not able to take full advantage of the service and then went on to share all of the cool things they were doing in their business thanks to some of the things that we taught him. There was no animosity. They just realized that they weren't able to meet the requirements of the service in order to get a return on investment, and they also brought something positive out of the situation.

So what was the outcome of both?

Well, the first person essentially burned a bridge that can never be repaired. I'm not sure about other gurus, but my staff and I are always looking for ways to team up with customers. Unfortunately, that will never happen in the circumstance because it shows the character of the individual and that character does not fit well with our goals and visions.

In addition to that, we tend to end all business relationships, whether free or paid, with individuals that act in this particular way. It's not because we think that were better than they are, it's because more than likely they'd be better served by someone else. They'd be happier with another group or individual that is able to provide a service or product that is congruent with their way of thinking.

The second person got their service canceled, but not only that, we sent them an email back right away not only thanking them for being so polite but also asking more about what they were doing. They were doing some really cool consulting stuff for Amazon and because of how positive they were we asked them if they would want to joint venture on creating an Amazon consulting course.

No bridges burned… And an opportunity was born.

Even if the person wasn't doing something that was interesting, they would still have a relationship in some way with us. Even if it were a year from now and they started to do something that was awesome, they could simply send us an email letting us know what they were doing and we would still be open to a win-win situation.

The first person that was negative and burned the bridge… Not so much.

So what's the take away?

So what should you take away from all of this? Even though it may be difficult and your emotions may be running high, you always need to be looking at creating win-win situations. Obviously if you're trying to create a win-win situation with someone who is dishonest or malicious, that's probably not a good idea. But always take a step back and ask yourself if the situation that you're in right now is worth completely destroying or if it would be more beneficial thinking of a win-win situation.

Remember, win-win situations doesn't mean that you have to be taken advantage of. If you want a refund, you want to cancel a service, or if you want to end a business relationship – is a very rare situation in which and negative response to the situation is the proper response. 95% of the time a positive win-win attitude brings opportunities and growth

About The Author

Dean Soto

Founder of the Online Empire Academy and creator of