how to find keywords for merch by amazon

Sell on Merch By Amazon Part 2: How to Find Keywords for Merch by Amazon

When you want to sell t-shirts on Merch by Amazon, one of the big things you need to do is find a niche.  In this article you'll learn how to find keywords for Merch by Amazon that are high traffic and low competition.

All Parts in the How to Sell on Merch By Amazon Series

☐ 1. Why find keywords?

Keywords are what would help you reach your customer. Customers search for products using keywords so it's very important that you list your product with appropriate and relevant keywords. If you choose and use the right keywords, it would help your product go up in the sales rank on whatever website you're selling on.

We're doing Keyword Research for anything that we're creating design-wise 

No matter what we're using, when we're doing print-on-demand stuff, we want to do Keyword Research because it helps out a lot of things. 
1. It lets people who are searching on Amazon to find our stuff –which means more sales in the long run.
2. It helps you to know what our target customer is when you're creating this.
3. It allows us to actually go and create stuff based off of keywords or to pay other people to create stuff based off of keywords. When we know what keyword we're targeting, and we have ideas based around those keywords, then we can outsource them to other people to create and design.

☐ 2. Option 1: Keyword Inspector

First thing that we're going to do is go to and click “Login” on the top right corner.

how to find keywords for merch by amazon

Login to the application

Once you are logged in, you want to click on the “Keyword Trends” tab.

image13 1

☐ 3. Look for Relevant Keywords

Note: Keyword research can happen before you have an idea or after you have an idea of what you want to end up doing. In this example, we already have an idea that we wanted to do –“Mugs that are about waking up”. (Note: I am using mugs in this example because we also sell text-based designs on other platforms such as  It's easier to kill 2 birds with one stone since T-shirts can have the same words).

Where it says “Keyword List (Broad Match) up to 50”, list as many items/keywords as possible.


And then, scroll all the way down and click “Search Keywords”.

Important Note: We always want to look for relevant keywords. We never ever want to find very high traffic keywords with low competition that are irrelevant. We need them to be relevant. Even though we might find that people are searching for “Garbage Pail mug” we can't just use that keyword if we have a mug the says “I love you” or whatever because it's irrelevant.

Even though a bunch of people might be searching for it and it has low competition, because it's irrelevant, it will actually hurt us in the long run. Amazon will basically hide our listing because it's not relevant to their buyers.


The first thing we want to look for is the amount of searches for these keywords. So when it says “Current Volume” that means “morning coffee mug” has 7000+ searches per month.

Note: We want to have at least a thousand people searching for the keywords you are going to use.


Next, check “Amazon Results” —that's how much competition we have. 

Note: In this example, “morning gorgeous mug” has 1000 people searching for it which is okay. We also see that it has 263 competitors which is very low. Generally, we're going to see it in the thousands which is fine but when you see it in the hundreds of thousands, we are to stay away from those.


☐ 4. Login to Merch Informer

Go to and click on “Log In”.


Enter your username and password. Click on the “Log In” button.

☐ 5. Check Keywords' Score

On the left side menu of the main dashboard, click on “Advanced Competition Checker”.

image6 1

Copy all the keywords on your shirt listing in Merch by pressing Ctrl+C to copy.

Note: It is expected that you did keyword researches already.

image5 1

Paste all the keywords on your shirt listing in Merch starting with your product title down to the keywords spread out in the description. Press Ctrl+V to paste.

Note: A blue button with a countdown will appear after clicking the search button. That countdown indicated the time it can fully process the search.

image3 1

Results will be presented. Look at the column titled “Score (based on merch only results).

Note: The scores per keyword is ranked from A to F, A being the highest. A score means that the keyword is great to use specific to ranking.

By checking the results, you will be aware the most effective keywords for your shirt listing in Merch. Highlight the keyword that scored “A”. Press Ctrl+C to copy.

image4 1

☐ 6. Check Shirt's Market Competition

Hover over the left side menu of the page. Select and click on “Products Search” to know your shirt's market competition.

image7 1

Press Ctrl+V to paste under the “Keyword” tab. Check the box which says “Only by Amazon” then click “Search”.

image2 1

Down the result page, you can see list of shirts (with images, feature and description). Check the column which says “Sales Rank”.

Note: We need to check relevant products to see if the shirt we will be positing will likely to have sale. We are always looking for sales ranking of  not more than 100,000. The result should have at least one shirt with an acceptable ranking. If the shirt has a ranking of more than 100,000, it is imperative that the shirt will unlikely to generate sales. In these cases, the process ends here.

Copy the sales ranking by pressing Ctrl+C.

image8 1

☐ 7. Check Estimated Sales Per Month

Note: It is expected that you are already aware of the product's sales ranking and relevant shirts are within the acceptable ranking range.

Go to No need to sign in, scroll down to pick a category. Choose and click on “Clothing” since we're selling shirts.

image9 1

A dialog box will appear. Paste the sales ranking inside the box. It will automatically generate the estimated sales per month making you aware if the shirt you will be listing is worth a shot.

We do want it to be at least 30 sales per month.

image1 1

☐ 8 Get More Keywords Using the Reverse ASIN Search Tool

This method is going to help you find more keywords that you could potentially use for keyword research and the keywords that you can use for your different listings and things.

Sometimes you'll find products that even though you've done the keyword research and you check the number 1 item for that particular search term, you'll find that the second or maybe the third or fourth item in the row down the line actually has a better sales rank and is actually selling more –why is that?

That's because those items are generally ranking for other search terms as well. And this method is going to help you to find those other search terms.

So first, go to and put the keyword you're going after and click the Search button.

Note: In this example, we're going to use the keyword “personalized gifts office”.
Go click on the first item — “Personalized Office Desk Name Plate”.


Next, scroll down and find the Best Sellers Ranking and take note of the BSR number and category it's ranked in.


Do the same on the 2nd and 3rd or even the fourth item in the search results.

Note: Here are the BSR's of the Items ranking for “Personalized Office Desk Name Plate”:
1st item (Personalized Office Desk Name Plate) – BSR of 90,467 in Home & Kitchen.
2nd item (Signature Pens) – BSR of 39,939 in Office Products.
3rd item (Personalized/Engraved Jotter Pen) – BSR 34,376 in Office Products.
4th item (Personalized NamePlate) – BSR of 16,512 in Office Products.


Next, go to, select the Category and put the sales rank and press Enter.

Note: We'll see that with the keyword “personalized gifts office”, the fourth one actually is selling more than the first.

Here's the result after checking the estimated sales of each item:
1st item – 48 sales per month
2nd item – 36 sales per month
3rd item – 44 sales per month
4th item – 108 sales per month

Basically, what's happening is, the fourth item is ranking well for “personalized gifts office” but it's also ranking well for other keywords that might be better than “personalized gifts office”.


☐ 9. Get the ASIN and Go to the Reverse ASIN Search Tool

So now, we're going to find more keywords.

Note: You can do the following steps on each item to get more keywords. But in this example, we're gonna go to the fourth item.

Open the listing you want to check. 


Next, we're going to take the item's ASIN (Amazon Standard Identification Number) –it's a unique identifier that Amazon uses.

Look for the ASIN in the URL and highlight it and do Ctrl + C on your keyboard.

Note:You can get it in the URL (usually starts with “B”) or in the “Additional Information” section of the listing where it says “ASIN” but it's preferred that you get it in the URL. 


And then go to and Login

Go to the “New Reverse ASIN Search” tool. This allows us to find what other keywords things are ranking for and gives us better ideas. This is a very easy way to do find more keywords for our research as opposed to using Trends Tool.

Note: Basically, what it does is it looks at a particular listing and finds out and it knows what customers actually used to get to that listing –keywords/customer search terms they typed in to actually get to that listing, which is extremely powerful, and not what is actually in the listing.


Scroll down and paste your ASIN into where it says “ASINS (1 per line)”.


☐ 10. Start Reverse ASIN Search

Make sure that the “Search Type” selected is the “USA: Extensive (3 Credits per ASIN)” and then click “Start Reverse ASIN Search”.


It's going to say “Your ASINs are Processing”. Click on the link that says “Click Here to See your Processed Reverse ASIN Searches”.


It will show a list and sometimes, if you don't see the listing, you can click on the “Reverse ASIN History” on the left hand side.

Note: It should say “Processing (1)”. Sometimes it errors out and so the “Errors (#)” would increase by 1. Sometimes you just have to reload the page as it could take a minute to process it.


So once you have the listing, just click on it.


You'll see the keywords it's ranking for.

Note: Ignore the very first column which is the “Best Keyword Rank (extensive)” column and the rest not mentioned below.

  • “Keyword” column – shows the keywords it's ranking for.
  • “Estimated Amazon Current Search…” column – estimated search volume per month (it's just like the “Current Volume” in Trends tool). You may put the keywords in the “Good Traffic Low Competition Keywords” spreadsheet.
  • “Common Misspellings” column – misspelled words that it knows.
  • “Number of Products found to have the Exact Keyword Phrase in its title” column – pretty powerful in finding competition. Just click on the “Refresh” icon and if it doesn't show anything, usually that just means zero number.
  • “Number of Results found on Amazon” column


Generally, you can use this to find more keywords for your mugs, shirts or any other print-on-demand thing you are doing. And that's it.

☐ 11. Keys To Success

Keys To Success = Keyword Relevancy + Decent Traffic + Low to Medium Competition

Take note of the following when you start choosing your keywords.

  • Main keyword and full quote in title is priority #1.
  • You can sprinkle in secondary keywords in the bullets.
  • And then other keywords in the description.
  • No need to use the same keyword twice or more in the same listing. 1 time will do.
  • You can use the same set of keywords on multiple listings. That way, you can dominate a few areas of the search results.

IMPORTANT NOTE: The most important section of an Amazon listing is the “TITLE”. Next most important are the “BULLETS” and then the last most important would be the “DESCRIPTION”. Also, make sure that you PUT THE MAIN KEYWORD that you are going after IN THE VERY BEGINNING of your mug listing's TITLE.

When you've already compiled your product keywords for Amazon, you can use these keywords on any other site where you're going to list the product because people will most likely use the same keywords whether they're on Amazon, on Etsy or even just on Google.

☐ 12. Option 2: Manually Check

Navigate to Amazon. Go to your browser's address bar and type in

Note: When you're manually checking for keywords, it's important that you do it before you actually list the product on Amazon.


When you type something on the search box, you would see that Amazon gives you suggestions – these suggestions are what people are actually searching for. Type in the keywords you have in mind that are relevant to your product and if you see keywords among Amazon's suggestions that you think would work well with your product, list it in your idea file. You can list up to five keywords because that's how many you're allowed to have when you're listing on Amazon.



☐ 13. Rank keywords

Rank your keywords according to how well they match your product. Use your best judgement on this.

You can also choose to manually check on Amazon how well products listed with those keywords are selling. Type in the keyword and click on the Search icon. Open the product pages of first three results as these are the best-selling products for that keyword. If you deem the search result as irrelevant to what you're looking for, just skip it and proceed to the next product.


Scroll down to Product Information where you can see the product's Best Seller rank. Sometimes, products won't have Best Seller rank because they're not selling at all.


Do this for all your keywords and compare the rankings among the products you've checked. Rank your keywords accordingly.

☐ 14. Option 3: AMZ Tracker

Go to your browser's address bar and type in

This a great tool for finding keywords because it gives you keywords that you may not have even thought of. It's also helpful because it gives you data on the search volume of keywords, AND it can help you track your product's ranking based on each keyword that your product  is listed with. This tool is paid and the fees can range from $50 – $400 per month.

Note: Use this tool after you've already listed your product on Amazon.

First, click on the “+Add Product” button on the upper right hand corner of your screen.


 A form will appear asking you for either the URL or the ASIN of your product. Input whichever you prefer then click on the “Add Products” button.


Your item will then appear on the AMZ Tracker product list. Click on the plus icon to add potential keywords.


An “Add Keywords” form will appear. Type in all the keywords you have in mind, one keyword per line. Click on the “Add Keywords” button.


AMZ Tracker will tell you how much search volume each of your keywords have. This will help you choose which keywords to use because you generally want to list your products with keywords that people actually use.


☐ 15. Keyword suggestions

If you want to generate more keyword suggestions, click on  “Keyword Research” on the left hand side bar.


The first column will auto-populate with all the keywords that you currently have. Click on the “Generate Suggestions” button.


You will be given keyword suggestions that are relevant to your current set of keywords. Check the box for keywords that are most relevant to your product. Click on the “To Keywords” button to add these keywords to your list. Click on the “Add Keywords” button to get the search volumes for your new keywords.


You can also choose to generate more suggestions using keywords you've chosen, just click on the “To Seed” button then click on the “Generate Suggestions” button.


You will be given new keyword suggestions relevant to the keyword you've seeded.


☐ 16. Option 4: MerchantWords

Go to your browser's address bar and type in 

This is a tool you can use if you want to check the search volume of your keywords. This must be used before you list your product on Amazon. This tool is paid and fees can range form $30 – $900 per month.


It's very simple and easy to use. Type in your keyword and click on the “Search” button. It will give you the estimated monthly search volume for all the keywords relevant to what you've entered.



That's it on how to find keywords for Merch by Amazon.  Stay tuned for more on how to start designing your Merch by Amazon Shirts.

About The Author

Dean Soto

Founder of the Online Empire Academy and creator of