Tag Archives: advertising

Lazy Marketing: The Kindle Experiment and Marketing Challenge!

I hate marketing! It’s not that there’s anything wrong with it, it just that I’m not good at it. There’s something about having to go out and constantly get in front of people in order to get your products or services seen that just seems to me like a lot of unnecessary work. don’t get…

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Testimonial: Orange County Shutters Dominates Local Rankings

“Dean was able to not only increase our sales by 32% through increasing our organic search traffic, but we also saved over 67% on our marketing budget at the same time.  I highly recommend Pro Sulum, and Dean, to anyone looking to increase the performance of their business.”  -Richard Gloudeman, Owner, Orange County Shutters Okay,…

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How ConnectOC raised $140,000 in sponsorships

Last week, I had the pleasure of being part of the organizing committee for the largest free social media gathering in Southern California, ConnectOC. If you’ve ever wanted to know how to raise money for an event, we raised over $140,000 in sponsorships, and accumulated $4,000+ dollars for charity without any marketing budget whatsoever. We…

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When to Use Traditional Vs. Social Media Marketing

Social media is hot, and there’s no doubt about its viability as a marketing tool.  The unfortunate thing for small business owners is that – because it’s a new and popular – there are thousands of so-called social media experts out there peddling their services as the key to marketing nirvana.  Because of the vast…

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