Sales, sales, sales. As much as I want to deny it, everything is sales. In this episode, Linda from the UK asks if you can make money blogging and Tertius asks about finding clients and what to offer them. Both ask the age-old question: How can I make more money?
How to Really Make Money Blogging
The majority of information out there regarding making money blogging says that in order to be a professional blogger you need to consistently develop good content. While that's true in a sense, the fact of the matter is that in whatever endeavor you set out to do – if you want to make money in it you have to treat it like a business. That means that you have to develop a business model, products to sell (affiliate or your own), and create your sales funnel. Just like in a traditional business you need to know who your target market is, what constitutes a lead, and how do you get them to buy what you are promoting or selling. Once you've built a business with your blog, it'll no longer be can I make money blogging, but how can I make more money blogging?
If you are serious about trying to make money blogging here are two products that I use and recommend that have really helped me to learn how to set up online business, and to sell online and offline:
- Internet Business Mastery
- Little Red Book of Sales
Finding Clients and Knowing What to Offer
The easiest way to find clients is to go to them. 95% of my business comes from networking events (free tweetups). The majority of time, thanks to kind-hearted friends that I've met, I don't have to sell a thing. Just through talking and conversation, people who I've met refer businesses to me and create offers themselves. I've been hired for SEO, web development, business IT, and blog consulting. All of those are a result of someone else selling for me. Can I do all those things? Yes. But because of relationships built through authentically talking with new people, I tend to get a wide range of offers brought to me, rather than me brining it to them.
On the topic of blogging and making money, in October I'll be having Cliff Ravenscraft on the show. He's a professional podcaster and blogger and works full-time producing great content. So yes it can be done. Do you make money blogging? How do you find clients? Let me know in the comments.