Transcript of episode: Click here to read
It's time folks. Time to talk about my favorite tech subject – WordPress. There is a LOT of information out regarding this wonderful platform, but most of it is geared to the beginner that's trying to blog – or to the coder looking to do crazy things with the code. However, there is not much information out there on how solo business owners (or business owners to be) can use it to build their brand, syndicate, collaborate, and so on.
That being said, for the next few podcasts we are going to discuss WordPress for Solopreneurs. We'll talk about everything you've ever wanted to know about how to set up WordPress to spread your message.
In this episode we talk about branding. We talk about some of the aspects of branding, and some of the tool that you can use in WordPress to syndicate your brand across multiple channels. By using some simple plugins, you can give your readers and social media friends the ability to take your brand to new places on the Internet.
Here are some of the plugins mentioned in the show:
- Feedburner Feedsmith – Redirects your RSS feeds to Feedburner for easy syndication.
- Tweetmeme – Let's your readers re-tweet your posts to their friends using Tweetmeme – which is a de facto standard used by almost every prominent blog out there.
- Add-to-any/Share This! – Let's your users submit your site to just about every social networking site out there. Great to get some extra traffic.
- TwitterSifu – Automatically tweets posts you've done to Twitter randomly throughout the day. Works great to keep your friends up-to-date on your blog.
The goal, of course, is to make yourself known to people in a valuable and specific way. Creating a brand is difficult, but compared to 10 years ago when you had to have thousands of dollars to get radio and TV spots to get your name out there, it's considerably easier.
How have you used WordPress to build your brand?