Zaid Rasid from zaidrasid.com emailed me the following question (after some back and forth conversation).
I'm thinking about providing my internet marketing skills as well so do you have any suggestion on a good path to take? I mean what services do you offer your clients?
Glad you asked! I offer web development, business consulting, Internet Marketing, and if you order now you'll get a pair of Steak Knives!
…. Joking, lol.
Seriously though, this is a great question. There are a couple of paths that you can take when it comes to Internet Marketing.
The common and probably the easiest way to get into the Internet marketing arena is to first be in the web development arena. Most web developers don't know the first thing about what a customer wants – and this gives you a huge edge as an Internet Marketer.
Nobody wakes up in the morning and says, “I can't wait to buy a website with a rotating header.” Business owners do not buy beautiful looking websites, they buy passive marketing. They want people to stumble or find their site, look around, and become a customer. If they can get clients with a crappy looking website, they could care less about how you are an AJAX guru.
Now, armed with that knowledge you can make that an added bonus to your offer. Not only can you deliver an amazing website, you can also drive traffic to that site for an added fee through social media, landing pages, SEO, etc. This is exactly what I do in the business proposal template I have on the blog – and it's a great way not only to make more money, but to build a great relationship with your client.
Internet Marketing Without Web Development
Now, offering Internet Marketing without any web development is a bit tougher, but still possible – here's why. Just as the case before, most web developers only care about building a great website. After they deliver it, there's no education to the client as to what they need to do in order to bring people to their site. Often, folks that buy websites have the “If you build it, they will come” mentality that hasn't worked in over a decade.
Now here's where you come in. Whenever you meet a prospect, simply bring up their web marketing efforts. Ask sincere but targeting questions like:
- How do you like your website?
- How many visitors a month do you get?
- How many of those visitors become customers?
- How many of those customers become repeat customers because of a newsletter/social media?
You are being sincere, but you are also planting in their mind a few things. First, most business owners have no idea that you can track ROI like that. Second, it helps them to see what it could be like if they bought your Internet Marketing services.
Plus, asking questions like this is great customer research. If everyone that you talk to in a certain demographic is happy with what they've got, move on elsewhere.
Hopefully that helps. Lastly I would mention that the easiest way to figure out what your clients wat is to get out there and ask them. anyone else have some suggestion? Let us know in the comments!