The last post was something that seemed to resonate with a lot of you. The funny thing is that I am one #1 multi-tasker there is and IT IS BAD!
Ever since writing that post, the Pro Sulum staff and I have been trying to narrow what we do down to one thing. It's very hard to do since doing a lot of things always make you feel like you are doing more than you really are. Essentially, when you only do one thing if feels as though all of the other stuff that you could do will be lost.
Anyway, if you haven't read the 1-1-1 method post than you can read it here.
The Power of Single-Tasking with the 1-1-1 Method
Since starting the method there has already been a huge increase in productivity. Not just in doing things, but in producing.
The single task that was the main focus for us was a new WordPress plugin. The idea for the plugin came to us while we were doing some sites for clients and we always recommended to them that they have one clear call-to-action for their website. This would allow them to capture leads and be able to sell products or services directly to prospects via email that would benefit them.
Well, what if not only their website had a clear call-to-action, but every single blog post? That is, most companies and bloggers blog about various topics that may not be in line with the value proposition shown in their email opt-in they currently have. Why have the ability to create a call-to-action that is in context with the content of a blog post? It would be super powerful.
Some blog posts are different
For example, this site is all about productivity and some small business stuff. However, there is a blog post that was made a while back that had to do with creating a proposal.
Now, we started getting a bunch of traffic to that one post, but we didn't have anything to capture leads with other than an invitation to join the newsletter. So we created a call-to-action to download a proposal template by signing up to the newsletter.
The email list opt-in rate went through the roof.
We ended up getting about 300 people on the list in less than 2 months. The only problem was that they were going onto my main newsletter list. Nearly all of the people who were opting in weren't interested in productivity or small business.
Eventually, the list was cleared out.
Magic Action Box
Eventually, we learned that having a very well-written and marketed post can bring in a ton of visitors. Not only that, having a specific call-to-action can build your list fast. That being said, we focused on one thing and created Magic Action Box.
It solves 1 problem. Creating simple, beautiful, and specific call-to-action boxes for WordPress. The power of the 1-1-1 method allowed us to finish this in 2 weeks and spend the rest of the time setting up the marketing campaign for it.
What are you going to focus on this month?
It's all about action – focused action. What is the one thing that you are going to do this month that will result in something produced? It doesn't need to be something that makes money, it can be something that brings you closer to God, your family, or friends. It can be something that makes you a better employee.
What is that one thing?