You Will Be Unsubscribed…

Yup… That's right. No offense, but if you want to know why everyone is potentially going to be unsubscribed from the You Can Work Less Email Newsletter list and how you can stay subscribed, I'll let you know at the end of this post.

But first…

Focus focus focus

Part of building a great community is having something in common. Just as you probably learned growing up, it's not the quantity of friends but the quality. Well, If you saw the post about how the You Can Work Less started to grow quite rapidly, it was very apparent that although there are now a lot of members in the community not all of them add value.

Who's fault is that? All mine. Sorry.

The Mission of the Community

If you've been a long-time reader the purpose of You Can Work Less is to:

  1. Help men (and women) spend more quality time with their family.
  2. Provide productivity tips and tricks to help you to be more effective at work or in your business.
  3. Teach you how to use that extra time to start a business or edifying hobby.

That being said… I am afraid that the majority of people in the community signed up just to get a free proposal template. Nothing bad about that, but when you get emails talking about stuff that is irrelevant to the person that signed up – then it's not right.

The Solution (and how to stay subscribed)

I will be completely changing the newsletter to only focus on the things mentioned above.

After November 30th, all new community members that subscribe to the newsletter will have to apply in order to be on the newsletter.


Well… I am going to be sharing a lot of high-quality information and will also be doing some periodic Q and A webinars. that being said, it's important that only those that are serious are on the list so that others who are not don't steal the value.

How to Stay In The Community

If you don't want to be unsubscribed, you will need to do the following – leave a comment on this post and answer the following 3 questions:

  • Why do you want to stay subscribed?
  • What has been the most valuable resource that you've received from being a part of the community?
  • What do you wish I would shut up about (i.e. what is the most worthless thing on this blog/newsletter that keeps coming up and you wish were gone?)

Come November 30th, we will have a higher quality community.

Quick Update

I wanted to give a quick update on two things.

First… I have had a number of people unsubscribe from the list. Some said that what I asked them to do was too hard, and others said I was rude. All I can say is that made my job a little easier, thanks! πŸ™‚

Second, yes this is for real. Come November 30th all who haven't responded below will be unsubscribed. New subscribers will go through a application-type process. Everyone can still read and comment on the blog, but the newsletter and material in it will only be for people that actually want it and will benefit from it.

I am already excited about the crew that is going to be a part of it. Thanks for taking the time out of your busy schedule to validate that you want to be a part of the community.


  • Andy D'Silva

    November 16, 2011

    1. The motivation to know that as successful as you are you are still facing and dealing with similar challenges as myself.

    2. Support through: Your podcasts, video trainings, and community comments to your posts.

    3. Hmmm.. Good one… You can shutup about how good your podcast guests look in shorts πŸ˜‰

    Hope I make the cut Santa… BTW, I’m combining your outsourcing book with Getting Real to publish an app for Freelancers. Not a ground breaking app but will evolve into one.

    • Dean Soto

      November 16, 2011


      Hey man! Long time no see!

      Dude, the fact that you are taking action like that means you automatically make the cut, haha! That is great to hear dude! Let me know as soon as it comes out and I’ll be your first buyer and will tweet it out!

      Thanks for the great feedback, my friend!! Got it!, no more talking about my guest’s shorts, lol!

      I’ve already have a few unsubscribers that said I am rude, but oh well. It will make a tighter and better community. πŸ™‚

      Talk to you soon!

  • Harry

    November 16, 2011

    First, let me say, great subject line in the email about “You will Be Unsubscribed” Second, my heart actually dropped out when I saw that and thought, wow, I must have really made a bad comment or worse.

    I am not sure if I am the best to answer this question with why I want to stay subscribed word wise but I do want you to know Dean I value your podcasts and your down to earth approach to business. As a husband, father of 4 and juggling a very long work week with 60+ hours spent dedicated to another employer. I am longing for the You Can Work Less aspect of business and being in business with a purpose and mission to help others like you have been doing for me. Of course, this is jumping all over the place as I write but I want you to know you have been a big help to me and an encouragement. Who else can I email at two in the morning from PA and get a response back from with great helpful insight and hard pressing questions. Just the other day I had a great question about combining my three sites, and and you came back with some great, hard hitting questions to make sure I understood what I was trying to get out of creating a wonderful Eco-friendly, Passionate and Service based business with the sole purpose of helping dog and pet owners create, A Happy, Healthy Pet by providing items that reflect our purpose.

    Dean, you do a great job with the You Can Work Less site and podcasts and I would love to continue to see great content about starting, growing a small business and connecting others as well. I have two people who I mentioned you to in recent weeks. One of the reasons why, is that you are down to earth, have a genuine desire to help others and are willing to ask great and tough questions with small businesses best interest in mind.

    I am not sure I answered the questions but I felt I needed to share that you have been a huge encouragement to me and I owe alot of what I have implemented at and Pawrific to your great insights and podcasts.

    THANK YOU DEAN and hopefully I can be honored to still be part of your great community.


    • Dean Soto

      November 16, 2011


      You are the man. Thanks for the awesome comment. Just shot you another email, my friend.


  • Jason Baudendistel

    November 16, 2011

    I want to stay on your list as I am just starting to grow my company and release my book and what I am learning from your community is a huge help.
    I agree on the shorts thing although not as big of a deal to
    I realize I should be commenting more but between writing a book and building a company my spare time is limited. Thank you for even considering to let me stay on your list. Best. Jason

    • Dean Soto

      November 16, 2011

      Hey Jason,

      Thanks for the comment and for wanting to stick with the community.

      No need to comment more. It is WAY more important that you spend the time growing your business and writing your book. The fact that you are taking action on something is auto-approval. πŸ™‚

      No shorts – check, lol.

      Feel free to email me if you ever need anything. Or chat me up on skype: deano.soto

  • Winston Faircloth

    November 17, 2011

    Admittedly, I’m not an active participant in your community. I founded a NGO/Social Enterprise 10 years ago providing IT services to other non-profits and I find many relevant nuggets of information in your approach to business and lifestyle choices. It’s important to me to find new ways of thinking from many different sources, so I find your podcast, blogs and newsletters very valuable. At this point, I have built this enterprise to $3.5M USD/year with the capital from others. At some point, I want to build a business for myself and your experience will give me the insight and courage to do so.

    • Dean Soto

      November 17, 2011


      Thanks for the awesome comment. No problem about not being active, you are definitely doing some great things that require a lot of your time.

      That is great! Seriously, you should have very little problems starting up a business when the time comes.’

      Glad to have you as part of the community!


  • Devin Rose

    November 17, 2011


    I find almost all your posts interesting, here and elsewhere, so I want to keep reading them.

    I really liked the posts you have made giving numbers for how your side businesses are doing, as well as one on being a solopreneur and the pitfalls of that:

    My side business which I hope to make a career at some point doesn’t require a virtual assistant, so I usually skim those posts since they’re not (yet) an issue for me.

    • Dean Soto

      November 17, 2011


      Hey dude! How is the published author life going?

      Thanks for the comments. yours and everyone else’s thoughts are definitely pointing me in the right direction when it comes to upcoming content.

      Good choice on the VA. It is always best to “hire when it hurts”.

      Glad to have you on board.


  • DUG

    November 17, 2011

    1. I want to stay subscribed because this blog and the So Totally Business Savvy podcast has pushed me to become a better entrepreneur. I value the content and I value the author.

    2. I think I value being able to share in the ups and downs of Deans success. The podcast “was” awesome. πŸ™‚ Dude where did it go? I miss it.

    3. I wish you would stop telling me that I’m going to be unsubscribed from the news letter.

    • Dean Soto

      November 17, 2011


      Haha, thanks man. You rock.

      New episode coming out this week, promise! =). Recorded it on my way to a speaking engagement.

      LOL. Will stop, promise =P

  • mazen

    November 17, 2011

    Hi Dean,
    I would like to stay on your list as I am trying to start building my company and what I am learning from your newsletters is a big help.
    As for the newsletters li found gteat assets the things that talks about findiing the right costumer even though my account is only 1 month
    I know I should be commenting more but between working in PR agency for 12 hours daily and building a company my spare time is limited. Thank you for your notification, and I will apreciate considering to let me stay on your list

    • Dean Soto

      November 18, 2011

      Hi Mazen,

      Thanks for the comment and you will definitely stay in the list. Let me know if you need anything. Wow… 12 hours a day is rough. That is a much higher priority than commenting on the blog (which is low priority.


  • cesar romero

    November 27, 2011

    My dear friend Dean,

    First of all let me say, wow!!! for shaking things up like you always do. I still remember that email you sent me a couple months ago, very cut-through and to the point. You thought after reading that email I was going to get the attitude of “forget this guy, who does he think he is?” but I did the exact opposite. I embraced your message and I understood why you did it, and most important it was a very honest and realistic message you sent me that day and I’ll never forget it.

    The same situation happens now with this blog post…..”you will be unsubscribed”, when I read the header on my email I thought, what did I do wrong now? lol, but I totally agree with you. I believe that if you are going to be part of a community, you need to bring something of value, otherwise you are just “warming up a seat”, and trust me, been there done that, but I really want to stay a part of this community because I believe in what you do and your cause. All the podcasts, videos, blog posts that you provide are very valuable information and I’m currently absorbing the information from the 24hrs entrepreneur course I bought from you and it’s quality material for anybody that doesn’t have a clue where to start. Please keep doing what you are doing because I believe in your cause and I believe that people can actually become free from the 9-5 job, you just have to work at it very hard. My goal is to have my own business and more free time to do other things, but for right now, I’m balancing school, 9-5 work, family, and my entrepreneurial side and let me tell you, it’s not easy, sometimes I only sleep like 4 hours but I know that one day it will pay off.

    And all those people that unsubscribed from your newsletter, well, reality might be too tough for them to absorb and like you said, they made your job easier.

    Keep up the good work,

    Cesar Romero

    • Dean Soto

      December 1, 2011


      Man… You are awesome. First off, thanks for buying the course. Please please please put it into action ( I know you will).

      Second, I TOTALLY thought that you were gonna tell me to take a hike after my email to you haha. You are so right. But I am glad that you didn’t and that it helped.

      Please don’t EVER hesitate to let me know if you need anything. I am glad to have you as a part of the community. Good things are coming, promise.